(This newsletter is slightly longer than intended. I wanted to explain the new look and feel so you knew what was coming next and why).

Y’all ready for this?! 

First off - I gotta thank you. Thank you for subscribing to my newsletter. 

Your support is legit EVERYTHING to me. 

You may have caught something new here. 

Our look, feel and name have changed. 

Look. You know me. You know I’m all about giving value and changing things so they get better. 

That’s why I’m so pumped to introduce you to “The Sales Kadence”, my rebranded newsletter. 

Now, the look and feel aren’t the only things that have changed. 

The content has been upgraded as well. 

Here’s some of the things you’ll get with The Sales Kadence:

• The secrets behind how I built 3 different $100MM ARR organizations

• How I hired, onboarded and scaled to over 150 reps at 2 separate orgs 

• How I’ve won LinkedIn Top Sales Voice 3 times in 4 years

• Mindset, motivation, goal setting. These things matter. I’ll show you how to do them. 

• Early access and info to new things that I’m working on

• Sales Tips and Best Practices (would it be a sales newsletter without this? lol) 

• AI. How to leverage it and get even more out of your day-to-day. 

• My favorite tech stacks and how to leverage them in your org/routine

You may ask yourself - KD - how is this newsletter different from everyone else? 

Answer: There are very few sales creators that are ACTUALLY STILL in the game. 

I’m still an SVP y’all. 

I sell, I lead, I coach. I still do it. 

And there’s something really powerful in keeping up with how to sell today vs a year ago. 

So with that… let’s get into the good stuff. 

Last weekend I spoke to 60 Founders at Dan Martell’s SaaS Academy event in Austin. (if you don’t know who that is stop now and google this guy - then come back)

Each one of these founders generates at least $300K per month in MRR. 

I spent 90 minutes talking to them about BIPSY. 

I’ve been told it was the talk of the week (true story). They’ve already invited me back for the next one. 

Here’s why it hit. 

BIPSY is a sales leadership system. It’s part of my $1B Sales Leadership Methodology. 

Founders and sales leaders don’t get any training on how to build sales leadership systems. 

They sell. They get bigger. They get promoted or try to scale. And only learn by trial and failure. 

Now, that can work up to a point.

But speed to scaling RIGHT is important. Can’t be keeping those investors waiting now, can we?

So why not use a system that’s built 3 separate $100MM ARR orgs? (2 of which became unicorns) 

BIPSY stands for: 

Behavior

Individual

Process

Skills

You

Every result you’re trying to change has a metric behind it. 

Every metric you try to change has a huge array of reasons as to why or why not it can change. 

BIPSY solves that. 

Here’s a common example:

What’s a major RESULT sales leaders are trying to improve?

Revenue. 

(This is where most leaders stop by the way… probably why things don’t change).

The reality is you can’t change a result without changing a metric.

Your first job as a leader is this.

Identify the number one metric that impacts the result.

A popular revenue metric is the Win Rate. 

Then you apply The BIPSY Issue Diagnosis to this metric.

Behaviors - What they are actually doing relative to the metric?

Individual/Issue Diagnosis - How are THEY doing as a person?

Process - What systems, tools and training are in place to help with the behavior or skill that impacts that metric?

Skill - How good are they actually at the behavior or process. ?

You - Have you as the leader been doing the right things (Manager Checklist Manifesto)?

Want to see the full training behind it? It’s yours for free right here. 

Yup. Thousands of dollars of value right there to celebrate the launch of The Sales Kadence. 

Give it a watch and let me know what you think. 

Until next week, 

Live Better. Sell Better.

PS - I just launched my brand new $1B Sales Leadership Methodology Program. We’ve got 10 people in there already and prices will go up when I get to 30 sales managers that want to learn, grow and develop into better sales leaders. Learn more here.